Beat Googles Dampening Link Filter with SEO Articles

SEO Resources Site

SEO Articles

Beat Googles Dampening Link Filter with SEO Articles


Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. Think of it like an election; your site is a candidate and every link to your site is a vote. Of course, it was never quite that simple (high ranking, relevant sites have more voting power) but now it may have gotten even more complicated.

The Dampening Link Filter

It seems that Google may have introduced something called a Dampening Link Filter into its indexing algorithm. Ill give you a laypersons overview of this filter, but for more intimate details, check out WebProNews.

More and more people are realising the importance of links back to your site (or backlinks). For some time, companies have been engaging in all sorts of link campaigns designed to generate thousands of backlinks. Many of these campaigns havent really paid too much attention to the context or lifespan of these links. And Google knows it. Because these campaigns are designed to artificially generate the perception of a sites importance to trick the search engines into thinking theyre important its been suggested that Google has decided to put an end to it. Apparently, theres evidence to suggest that Google has introduced a new link filter to dampen the effect of new backlinks. So if your link generation campaign has just created 500 links in a day from seemingly irrelevant sites, Google will suspect it of being artificial, and refuse to pass on the full effect of those links at least for a while. Well, thats how the theory goes, anyway.

It has been argued that you can avoid being penalized by this filter by generating links:

* more slowly;
* from relevant sites; and
* which have a long lifespan.

The wisdom of relevance and lifespan is already well established; the dampening filter is simply one more reason why people should start to heed it. Writing and submitting SEO articles for online publication is one way to do so.

This article explains how SEO articles satisfy each of these three conditions. (For the basics of SEO article writing, take a look at How to Top Google by Writing Articles.)

Build Backlinks Slowly

Writing quality articles takes time. Its as simple as that. Even an SEO copywriter cant just bang an article together in a morning it has to be well considered. It must be accurate, informative, interesting, well written, and topical. And once youve written the article, the real work begins. You then have to submit it to your favourite article submit sites. And as they all have different requirements and idiosyncrasies, submitting your article to 50 submit sites can take you all day!

Once submitted, even the best articles will only be published gradually. A good article can be published 2 or 3 times a day for a week or two, then interest tapers off. But still, over the course of 6 months a single good article can be published hundreds of times! And remember, each time is a link.

Build Backlinks From Relevant Sites

As soon as you choose the topic of your article, you define the type of site that will publish it. All online publishers have an agenda; they want to generate traffic. Whether for commercial or benevolent reasons, they want particular kinds of articles for very specific audiences. Your article wont be published on irrelevant sites simply because the publishers of those sites get nothing out of it.

Of course, your article may be published on sites that are only marginally relevant. For instance, this article may be published on general copywriting websites, advertising websites, web design websites, home business websites, etc. But the beauty of a well written SEO article is that you get to optimize it for the keywords that you want to rank for. So even if the keywords on the publishing site dont quite match your own target keywords, the page containing your link (i.e. your article) does.

Whats more, you even have the power to optimize the links themselves. For instance, as an SEO copywriter, I can distribute backlinks throughout my article that use my target keywords as the link text (e.g. "copywriter", "SEO copywriter", "advertising copywriter", and "website copywriter" ;-). Some submit sites dont let you do this, but most will at least in the byline.

And one other thing other people link to good articles. This can increase the Page Rank of the site containing your article, which, in turn, can increase the page rank of your own site. Its a win-win situation!

Build Backlinks With a Long Lifespan

The quality of your SEO article determines the lifespan of your backlink. Write a very helpful article, make it easy to read, and choose a topic which isnt going to go away in a hurry, and your article will stay online for years.

In any event, most publishers tend not to clear out their article libraries simply because its better for them to have lots of content available to both readers and search engines.

Conclusion

While its no new phenomenon to SEO veterans and SEO copywriters, the writing of SEO articles to generate backlinks is a tactic which offers much in the way of ranking. The possibility of a Google dampening link filter simply increases the value of that offering.

Happy writing!

* Glenn Murray is an advertising copywriter and website copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.

Related Links:

Dont Make the Top 30 SEO Mistake

SEO Facts

All about SEO or SFO?

SEO Articles 13

SEO Resources Site

SEO Articles

7 Essential SEO techniques
(Submited by: Scott Fish )

1) Title Tag When were talking about SEO Technique, the Title tag is one of the best and most powerful tags that you can use. Every page should have its own title tag, each tag should include the keyword that you are targeting, along with ... Read article

Branding Versus SEO
(Submited by: Kevin Kantola )

Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or ... Read article

SEO Expert Guide - Page Optimization (part 5/10)

(Submited by: David Viney )

In parts 1 - 4 you learnt how to develop your online business proposition, generate a list of key words and optimize at a site level. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or ... Read article






















More articles
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13

SEO Articles 12

SEO Resources Site

SEO Articles

SEO Expert Guide - Keyword Analysis (part 3/10)
(Submited by: David Viney )

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ... Read article

Content Management Systems Eyeball SEOs
(Submited by: Kevin Kantola )

Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their ... Read article

Buzzwords vs Effective SEO Keywords
(Submited by: Daria Goetsch )

Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar ... Read article

Increase Your Page Rank Through SEO
(Submited by: Adam Waxler )

Search Engine Optimization (SEO) must be considered a process and over time you can build your ranking and traffic.Remember, Rome wasnt built in a day.This article provides 10 SEO tips that will build your search engine rank ... Read article

Picking Keywords for SEO A Different View
(Submited by: Halstatt Pires )

The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the risk of being laughed off the Internet, heres a ... Read article

Sitemaps 101 - Back to SEO School
(Submited by: Niall Roche )

Sitemaps are without doubt one of the most often ignored and undervalued aspects of search engine optimization. You've probably spent a huge amount of time working on pages of original content, keyword density and getting incoming links but never ... Read article


More articles
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13

SEO Articles 11

SEO Resources Site

SEO Articles

SEO Expert Guide - Proposition Development (part 2/10)
(Submited by: David Viney )

It is literally amazing how many people start their online business presence by buying a domain name (close to their business name) and building a brochure-ware page. Only later do they turn their mind to optimizing their site for (i) their ... Read article

SEO Success: Step Three is Creating Long-Term Popularity
(Submited by: Chesa Keane )

Finally, after the hard-core efforts that are directly related to generating traffic to your website, you next step is to develop a strategy that creates follow-on, long-term traffic. Several methods exist for this Tier III strategy:- ... Read article

Mindset from Yahoo!- Changing the SEO Game
(Submited by: Ross MacIver )

Yahoo! has a developed a new concept in search engine technology - "Intent Driven Search" - allowing you to sort search results according to their commercial or informational content.The beta version of ... Read article

DIY SEO
(Submited by: Mark White )

Part 1. Wordtracker for keywords.A problem for all new webmasters has always been SEO or search engine optimisation.The problem starts with the age-old question of how do I design my website so people can find it?Lets assume ... Read article

Top 10 Little Used SEO Strategies
(Submited by: Lewis Leake )

There are millions of web sites trying to get listed in the top 20 to 30 spots on the major search engines. That's a lot of competition! So if you're having a hard time getting those spots, maybe you should try some little used but effective seo ... Read article

Why You Need a SEO Maintenance Plan
(Submited by: Herman Drost )

A search engine optimization maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales. It's not enough to simply design your web site, have it optimized for the ... Read article


More articles
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13

SEO Articles 10

SEO Resources Site

SEO Articles

An SEO Checklist
(Submited by: Jane McLain )

Search engine optimization is on every webmaster's mind these days. Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free - that's hard to beat. The key to ... Read article

How To Really SEO Your Site
(Submited by: Matt Colyer )

Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. In this article ... Read article

How to Top Google by Writing Articles
(Submited by: Glenn Murray )

Search engines determine their rankings based on two things: Is your site relevant? (Optimized for certain keywords) ... Read article

The Real Search Engine Optimization Guide
(Submited by: Ivan Juras )

Nowadays, there is so much talk about SEO (search engine optimization) that it has become an industry of its own. Still, 90% of webmasters don`t know how to achieve high search engine positions. In this article, you`ll learn what the 90% doesn`t. ... Read article

Forget SEO Its All About Conversion!
(Submited by: Stephen Munday )

Which SEO hat do you wear? Is it white or black? Or perhaps its a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site. ... Read article

SEO Success: Step One is Good Web Design
(Submited by: Chesa Keane )

Creating a well-designed website is the first step in your internet marketing strategy. Once the website has been created and optimized, there are further techniques to employ that will drive traffic to your website for successful, long-term ... Read article


More articles
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13