Customized SEO - Is It Really Worth The Extra Cost?

Using SEO (Search Engine Optimization) is essential in increasing traffic to your web site. However, is it worth the extra cost to use customized SEO?

When performing SEO for your website you can do this for fairly cheap if any cost. But using a customized SEO has some additional costs involve and can become quite expensive. When hiring a firm to do the customizing of the SEO for you they provide certain tasks and that are why the cost is higher, you get what you pay for, right?

The team of experts will specialize to ensure that you get a rewrite of your web copy. This provides that all your pages are rewritten to provide new keywords to make it better search engine friendly.

A competitive analysis will provide detailed survey resulting in your competors with the same keywords and products. They will optimize your keywords by providing a mixture of keywords that will better categorize with your products and services. Your Meta tags of each site will be adjusted to provide better content and mirror the use of your keywords.

After all that has been accomplished your site will be re-submitted to the key web sties and then the changes will be registered. These costs may be a high, but in the end you will have a better enhanced website that has been completely redone.

Using the customized SEO will ensure that you have high page rankings and thus increase your findings by searchers. I believe that if you are serious about your website and business that the extra cost of using the customized SEO will come back to you in twofold!

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Article Source: http://EzineArticles.com/?expert=Sean_Ray

Latest Search Strategies

Buried in MarketingSherpa’s annual search survey is some very useful advice on how to use search engine optimization and pay-per-click tactics based on the input from 3271 active marketers. Here is my reading of the tea leaves.

1. You gotta do both to win. Invest in search engine optimization (CEO) and pay-per-click (PPC) to drive traffic to your site. Marketers are much happier with PPC now that they are getting the hang of it. SEO continues to be a cat-and-mouse game between search engine programmers and marketers.

2. The average investment is between 40 and 50 percent of budgets, for both b2c and b2b players. Most marketers expect this investment in to increase over the next 12 months.

The promise of cost effectively delivering interested prospects to a site is a very easy sell internally and this promise added to the general media hype about search makes for a relatively easy budgeting case even in tight-fisted companies.

It’s a fair bet that funds for SEO and PCC are coming from funds formerly slated to outbound acquisition e-mail; a tactic widely seen as on the wane in terms of value and ROI. It is no surprise that spending on search was up 177 percent over the past 12 months and only 21% of those surveyed said they aren’t doing search marketing.

3. The more search is used; the costs grow and conversions plummet. It is almost an economic law. As a medium matures the costs go up as competitors swarm in and prospects get divided among more and more competing brands. In the end, search, like TV, will yield less at higher price points. This process has clearly begun.

4. To find the right niche and to channel the best prospects to their sights the average keyword volume was up 90 percent to 17,314 keywords in 2005 over an average of 9100 in 2004. This number of keywords and the variations thereof mandate dedicated resources and probably some moderately sophisticated software to manage these campaigns where marketers scatter PPC ads over many more categories and subcategories in search of competitive advantage.

5. The best players are using veteran SEO agencies with sophisticated tools to manage and measure these buys. This isn’t something that you can have somebody in the marketing department pick up and handle in their spare time.

6. The Holy Grail is keywords that not only create clicks but that bring site visitors that engage with your site. This process is called “conversion.” This usage of the word is unique to the search community. It should be distinguished from the usual direct marketing meaning of this term which implies somebody took a desired action, identified themselves, signed up for something or actually bought something.

This is a particular dynamic of the search business where the interests of the media (e.g. Google and Yahoo) and the interests of their clients diverge somewhat. The search engines get paid on every click. They care, though not all that much, who clicks or what the clickers end up doing. As fewer people who click engage, give up their e-mail addresses or buy stuff, search marketers redefine success.

7. Initially search delivered eager-to-buy prospects; people who self identified their interests and the urgency of their need by clicking on your key word. Now the promise of search marketing is beginning to shift. Rather than expect an immediate conversion from clicker to interested prospect, instead now measure some combination of engagement and brand awareness. As search marketing grows and becomes part of the media landscape it performs just like everything else. Response rates drop.

8. Finding the Holy Grail is about creative. You may be wondering how creative you can be with a 3 word headline, ten words of copy and a unique URL. But that’s the game. In fact the space restrictions are even more onerous since most ads include the words CLICK NOW or CLICK HERE.

9. Copy testing has become a separate thing all together. And not surprisingly agencies, especially agencies new to search marketing, are much more eager about creative testing than company marketers are; probably because they want to burn up more hours learning the business at the client’s expense.

10. In finding a platform for testing, Google and Yahoo/Overture are the whole act. Everybody uses them. In fact between 50-80% of marketers don’t even mess with the other 12 second tier search engines. Though given how cheap they are, many agencies are inclined to work them into the mix to bring overall cost-per costs down.

11. This near total dominance by two platforms is driving Microsoft to covet the pot of gold they are NOT earning and to devise technology to differentiate their offering and woo the search marketing crowd. Microsoft’s nascent adCenter is being tested in Singapore and France. It promises to offer more sophisticated search targeting by marrying key words with 400 million stored profiles across Microsoft’s portfolio of sites and services. They are threatening to roll it out in the USA in October or November 2005. They have the cash, the clout and the company to sell this idea and gain huge buzz and awareness. But the big money won’t change hands until they prove that the targeting , the interface and the results are better.

12. And if you aren’t baffled by search marketing or you don’t fear Microsoft, consider the research done by Marketing Experiments. They put 9 press releases on the Web using BusinessWire (www.businesswire.com) and ran simultaneous PPC campaigns on Google. Over the same period of time, they attracted more clicks from the PR effort at dramatically lower cost-per-clicks than for clicks coming from relevant targeted key words.

So maybe search is our most effective current traffic building or perhaps it’s all a tempest in a teacup easily trumped by clicks from content.

Danny Flamberg is marketing strategy consultant and lead generation practitioner working with leading and insurgent brands in professional services, outsourcing, financial services, pharmaceuticals, telecom, high tech, hardware, software, banking and other industries around the globe. He was Vice President of Global Marketing at SAP. He also has worked as Senior Vice President and Managing Director at Digitas LLC in New York and Europe where he represented American Express, General Motors, Federal Express, Morgan Stanley, Ann Taylor, Wolters Kluwer, and the Kingfisher retail group. A pioneer in online marketing, Danny was President of Relationship Marketing at Amiratti Puris Lintas and Lowe Worldwide where he contributed to the success of brands such as Dell Computers, Johnson & Johnson, Unilever, General Motors, Goldman Sachs, Ameritech, UPS, Lego Toys and Burger King. He earned an A.B, an M.A. and a Ph.D. in politics and economics at Columbia University. He lives with his trophy wife, talented daughter and lovelorn dog on Manhattan’s Upper West Side.

Article Source: http://EzineArticles.com/?expert=Danny_Flamberg

The Top 3 Advantages Of SEO

Anyone who wants his or her website to gain more traffic and become popular throughout the World Wide Web may want to join the masses of webmasters taking advantage of SEO (search engine optimization) tactics. When it comes to marketing a website, there is no denying the benefits that arrive through SEO. Below you will find the top three advantages one may receive for their search engine optimization efforts:

Increased Internet Exposure

No one creates a website with the intentions for it to sit unnoticed, collecting dust. One of the most important advantages that come with SEO is the increase of traffic that occurs. The chances of attracting an increased amount of visitors is rather high when successful SEO places your website within the top 10 or top 20 of the most popular search engine results on the Web. When users search for the information they require, they are most likely to choose from the selections appearing on the first page of results. If your website ranks high (which means it enjoys the most exposure), your site becomes much easier to find, thus increasing traffic.

Affordable

There are plenty of approaches that a website owner may take to make their site more visible to the public. They may purchase advertising space on Google AdWords, which charge per click. There are also additional pay-per-click marketing schemes that are quite popular with others. Often, website owners do not reap much profit and in some cases, actually lose out. With SEO, no matter how long you rely on this marketing tactic, it is an affordable approach that lasts for many years.

Boost Business Efforts

If your website is being used to promote and sell products or services, SEO can help by improving a site’s ability to sell more. Let’s say you own a website promoting your dog grooming services and products. The best approach toward SEO would be to write articles that praise the benefits of dog grooming, especially the advantages gained when using your particular services. The aim of business SEO is to sell your pitch, but also offer helpful information that will keep potential customers coming back for more.

Opinions in this article do not necessarily reflect the view of SEO Training which the author would like for you to visit.

Article Source: http://EzineArticles.com/?expert=Gabriel_J._Adams

Origin of SEO

We have been hearing a lot about SEO or the so called Search Engine Optimization. Have you ever thought were Search Engine Optimization started?

For the benefit of those people who are not yet familiar what Search Engine Optimization is, well here’s a description I got for you to give you few information’s regarding SEO. Search Engine Optimization is defined as a subset of the search engine marketing. It is a process of making improvements on the volume and quality of traffic to a website from search engines via natural search results.

The SEO can target searches like the contextual search and local search and the industry-specific vertical search engines. Search engine optimization helps the internet users and visitors understand how search algorithms work and what internet users can search for, help them visit sites which make it interesting for them. Some search engine optimization helps in the optimizing of the site’s coding, their presentation and structures. It also fix problems that may keep search engine indexing programs from fully speeding a site’s also helps the content pages of the site to look more appealing to the users and visitors.

To make you more familiarize with the search engine optimization I’ll give you a brief history about the origin of the search engine and what is the relationship of Search Engines to Search Engine Optimization.

Well to start of the origin of search engines, in the mid 1990’s Webmasters and the content providers started optimizing their sites for the search engines. Before the responsibilities of webmasters is to submit a page or URI to other different engines which would send a spider to look a certain page, extract the links from the other pages and get the information’s found on the page to be ready for indexed. What the spider does is simply download a page where certain information’s will be stored on their own server where an indexer, known as second program extracts the information gathered.

Time came that site owners are starting to recognize the importance of their site to be rank highly and visible in search engines. On the year of 1996 emails regarding SEO services were sent as spam which was posted at the Usenet.

Because of too much reliance on factors that are exclusively within the control of the webmasters early search engines started to suffer from manipulation of abuse ranking. Because of this site owners thought that they should think ways on how to provide better results to their users... Because of the high value and targeting of search results, a big potential for an adversial relationship between search engines and SEOs.

Then time came search engines also began reaching out to the SEO industry and are regular guests to the SEOs conferences, seminars and trainings. Then the rest was history.

Then in the year 2005 AirWeb, an annual conference was created to discuss certain issues about the damaging effects of web content providers who are known to be very aggressive. Because of these site owners and SEOs simply thought of ways or different techniques to improve their site for the users through the help they will get the domains which are banned from search engines.

SEO has the goal to give better results and reliable accurate information’s to their online users and visitor.

Article Author Eliza Maledevic from Jump2top.com, a SEO Company. Know more about Search Engine Optimization at http://www.7seo.com & http://seo.xon.us

Article Source: http://EzineArticles.com/?expert=Eliza_Maledevic

Benefits From SEO Companies

Are you tired of going from here and there just to promote your products and services? Did you ever consider advertising online would be a great advantage for you?

Well, let’s face it! Owning or managing a business is really indeed a big responsibility. It requires hard work and patience. Of course, as a manager or business owner one of your goals is to earn. But before you can achieve that there are many things you have to consider in order to boost your business.

One of this is the way you promote your products and services, in short advertisements! Advertising a certain product or service is an important factor that can contribute a lot for the progress of your business. Advertising can help you gain potential customers. Through advertising there are big chances for your business to be known all over the community. The thing is advertising in the traditional ways like newspapers, magazines, radios etc. are sometimes very limited. And because of that you don’t meet your desired exposure.

In order to help you I would like to introduce to you the newest and most advantage way of advertising. It is an online marketing or what is popularly known as SEO. SEO or what we call search engine optimization is a process in which describes the methods use to make your Web sites more attractive in order for you to gain top positions on search engines. It is the customization of your web pages that ensures all the visitors can access to search engines and focused in ways that help improve their chances they will be found.

Many of you might be confused of depending on SEO companies. There maybe times that you will ask yourself if they do really work? Well, certainly yes they do! Here are some of the benefits that you can get if you let SEO companies work for your business.

It helps your business to find potential customers and your targeted market Through search engine optimization people will find it easier to locate your Web site. It can offer you big chances of increasing your sales because of the exposure of your products and services to potential customers that might be interested.

It helps you save money and time Search engine optimization helps you to save more money and time by the utilization of search engine services that are free to promote your products and services. Once you web page has been optimized it will continue to be crawled and indexed by the search engine. And because of that you exert little effort in the maintenance of your web site. The more visitors your Web site gets over time the more chances of higher ranking you’ll have.

It can boost your rankings Of course if your site is on the 100th page of the search engine results it wont be visited by anyone. Most users and visitors will click on the sites that usually appear on the first page.

It helps increase your sales A site that is ranking high in the search engine has big chances of boosting their sales because of the potential buyers they can get.

Increase your conversion rates Frankly speaking the main purpose of your site is to convert your visitors into buyers. The optimization of your web site will help interested visitors to look at your products and services.

Be advertise internationally Most of the time when we use traditional advertisements you are expose within your local vicinity. But if you optimize your web site, even though you sell products locally you may receive sales from all over the world.

It will produce long-term results If your website is consistently in the top rankings it will provide constant traffic that converts to potential sales for a long time.

Well, these are just some of the benefits that you will get if you optimize to search engines. So why wait for a long time to boost your sales? Employ now for a professional SEO services and achieve all your goals for your business.

Article Source: http://EzineArticles.com/?expert=Marilou_Batul-Tayag