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7 Essential SEO techniques
(Submited by: Scott Fish )
1) Title Tag When were talking about SEO Technique, the Title tag is one of the best and most powerful tags that you can use. Every page should have its own title tag, each tag should include the keyword that you are targeting, along with ... Read article
Branding Versus SEO
(Submited by: Kevin Kantola )
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or ... Read article
SEO Expert Guide - Page Optimization (part 5/10)
(Submited by: David Viney )
In parts 1 - 4 you learnt how to develop your online business proposition, generate a list of key words and optimize at a site level. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or ... Read article
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Saturday, February 17, 2007
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SEO Expert Guide - Keyword Analysis (part 3/10)
(Submited by: David Viney )
If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ... Read article
Content Management Systems Eyeball SEOs
(Submited by: Kevin Kantola )
Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their ... Read article
Buzzwords vs Effective SEO Keywords
(Submited by: Daria Goetsch )
Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar ... Read article
Increase Your Page Rank Through SEO
(Submited by: Adam Waxler )
Search Engine Optimization (SEO) must be considered a process and over time you can build your ranking and traffic.Remember, Rome wasnt built in a day.This article provides 10 SEO tips that will build your search engine rank ... Read article
Picking Keywords for SEO A Different View
(Submited by: Halstatt Pires )
The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the risk of being laughed off the Internet, heres a ... Read article
Sitemaps 101 - Back to SEO School
(Submited by: Niall Roche )
Sitemaps are without doubt one of the most often ignored and undervalued aspects of search engine optimization. You've probably spent a huge amount of time working on pages of original content, keyword density and getting incoming links but never ... Read article
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SEO Expert Guide - Proposition Development (part 2/10)
(Submited by: David Viney )
It is literally amazing how many people start their online business presence by buying a domain name (close to their business name) and building a brochure-ware page. Only later do they turn their mind to optimizing their site for (i) their ... Read article
SEO Success: Step Three is Creating Long-Term Popularity
(Submited by: Chesa Keane )
Finally, after the hard-core efforts that are directly related to generating traffic to your website, you next step is to develop a strategy that creates follow-on, long-term traffic. Several methods exist for this Tier III strategy:- ... Read article
Mindset from Yahoo!- Changing the SEO Game
(Submited by: Ross MacIver )
Yahoo! has a developed a new concept in search engine technology - "Intent Driven Search" - allowing you to sort search results according to their commercial or informational content.The beta version of ... Read article
DIY SEO
(Submited by: Mark White )
Part 1. Wordtracker for keywords.A problem for all new webmasters has always been SEO or search engine optimisation.The problem starts with the age-old question of how do I design my website so people can find it?Lets assume ... Read article
Top 10 Little Used SEO Strategies
(Submited by: Lewis Leake )
There are millions of web sites trying to get listed in the top 20 to 30 spots on the major search engines. That's a lot of competition! So if you're having a hard time getting those spots, maybe you should try some little used but effective seo ... Read article
Why You Need a SEO Maintenance Plan
(Submited by: Herman Drost )
A search engine optimization maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales. It's not enough to simply design your web site, have it optimized for the ... Read article
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An SEO Checklist
(Submited by: Jane McLain )
Search engine optimization is on every webmaster's mind these days. Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free - that's hard to beat. The key to ... Read article
How To Really SEO Your Site
(Submited by: Matt Colyer )
Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. In this article ... Read article
How to Top Google by Writing Articles
(Submited by: Glenn Murray )
Search engines determine their rankings based on two things: Is your site relevant? (Optimized for certain keywords) ... Read article
The Real Search Engine Optimization Guide
(Submited by: Ivan Juras )
Nowadays, there is so much talk about SEO (search engine optimization) that it has become an industry of its own. Still, 90% of webmasters don`t know how to achieve high search engine positions. In this article, you`ll learn what the 90% doesn`t. ... Read article
Forget SEO Its All About Conversion!
(Submited by: Stephen Munday )
Which SEO hat do you wear? Is it white or black? Or perhaps its a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site. ... Read article
SEO Success: Step One is Good Web Design
(Submited by: Chesa Keane )
Creating a well-designed website is the first step in your internet marketing strategy. Once the website has been created and optimized, there are further techniques to employ that will drive traffic to your website for successful, long-term ... Read article
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Search Engine Updates vs. SEO
(Submited by: Bruce Zhang )
Webmasters always anxiously wait for a search engine update. Those who rank well want to see their sites get even better. Those who didn't do well expect a major boost. Those whose sites get de-indexed anticipate a major comeback. Those who just ... Read article
Googles Good-Writing Filter
(Submited by: Joel Walsh )
I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web. Yet traditional SEO wisdom has little to say about good writing. Does Google, ... Read article
SEO, the Simplified Version
(Submited by: D. Patel )
Lets get things straight. SEO is a very competitive market. If you have the time to promote your site and have the energy to work hard to get a good PR then this is for you. I have read many books on SEO and tried to get the best tactics to ... Read article
Shopping Carts and SEO
(Submited by: Ross MacIver )
Shopping and the Web. They go together like Mr. and Mrs. Smith. Well, maybe not quite, but Internet shopping is one of the fastest-growing industries in the world.It's fairly easy to set up shop and sell almost anything from bananas to ... Read article
Writing SEO Copy 8 Steps to Success
(Submited by: Glenn Murray )
We all know that the lions share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you ... Read article
SEO Tips for Google
(Submited by: Joe Balestrino )
Getting a high ranking on Google is a big achievement. There are many factors that go into pulling a high page rank. I have put together a small list of things that should not be overlooked when optimizing your site. Lets start from the ... Read article
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Do It Yourself SEO
(Submited by: Matt Colyer )
Internet surfers use search engines more than any other tool to find things online. Search engines rank their results using a complex formula that considers web page content, link popularity and other details. This is why you should Search Engine ... Read article
Are Your SEO Efforts Going To Waste?
(Submited by: Derek Croote )
Search engine optimization (SEO) is a long and complicated process that can be highly rewarding if done correctly. SEO is not a waste of time, but can be if your site doesnt appeal to visitors or function properly. Your potential customer will be ... Read article
Google, Adsense, SEO, and How It All Works
(Submited by: Eric Gehler )
Google uses an algorithm to determine the search engine results (SERPS). The algorithm is based upon certain factors that include keyword density, Meta Tags, anchor tags, image tags, back links, etc etc etc.If your site is optimized for ... Read article
What Constitutes a Complete and Effective SEO Campaign?
(Submited by: John Metzler )
Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to ... Read article
SEO Blues
(Submited by: Usiere Uko )
SEO, not again!, you may groan. The webmaster world is inundated by articles and how tos with regard to SEO (Search Engine Optimization). If you are a rookie webmaster, chances are, like me, you may have embarked on a merry-go-round on the SEO ... Read article
MLM and SEO - Bad Business! No Business!
(Submited by: Joe Balestrino )
MLM has been around way before the Internet. It is a few steps above a chain letter. Well, maybe more then a few steps. MLM has paved the way for people to have their own business. It can start out as side money and flourish into a very ... Read article
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Why Is SEO So Important To Your Site?
(Submited by: Shawna Fennell )
You have heard the phrase LOCATION LOCATION LOCATION. But wait, this is online! You don't have to worry about location... or do you??!! Location is everything! Let's take a moment to really think about this. You need to find something. What do ... Read article
SEO and Directories
(Submited by: Mark Steadham )
If you are a webmaster, then you've probably submitted your website to several directories, you may even run one yourself. There are thousands and thousands of directories out there on the net and they all have their advantages and disadvantages. ... Read article
SEO Expert Guide - Conclusions (part 10/10)
(Submited by: David Viney )
As you have seen throughout the guide, search engine optimization (SEO) is a multi-faceted activity. Likely to be time-consuming, it is important that you spend your time wisely. By way of conclusion, therefore, I would like to (i) summarise the ... Read article
SEO 101
(Submited by: Bobby Eubank )
SEO (search engine optimization) is a booming businees these days. Everyone wants to obtain top rankings in google, yahoo, and msn. The problem most SEO companies face is the fact that they forget the basics.Spiders (robots) love the ... Read article
Search Engine Optimization SEO Made Easy
(Submited by: Brian Hawkins )
SEO is a never ending battle! So is SEO over-rated? I don't think it is. Some say that Google's automated PageRank system and Alexa's Traffic Rank system are losing ground. This may be may be true to some point but the fact still remains ... Read article
The Small Screen SEO!
(Submited by: Deepesh Agarwal )
First of all, What is SEO? SEO stands for Search Engine Optimization and is the art of making your pages efficient for search engine robots in order to get your site listed in the top of their results, preferrably on the first page and within the ... Read article
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Saturday, February 03, 2007
SEO or PPC - Deciding Which Type Of Search Engine Marketing Your Business Needs
SEO or PPC - Deciding Which Type Of Search Engine Marketing Your Business Needs
by: Chris Taylor
Before you get started with the Search Engines you should decide which of the two major Search Engine marketing strategies will work best for your site. This will help you to stay on track and not waste a lot of time needlessly.
The 2 major Search Engine marketing strategies that exist today are SEO (search engine optimization) and PPC (pay-per-click). You should know and understand that these two methods are very different from one another. This will help you to be better enabled to decide which one is right for you and your web site. Of course, part of this decision will depend upon what your web site is like.
One of the main reasons why it is difficult to decide which of these 2 strategies is best for your site lies in understanding why you cannot use both of these methods. In reality, there really is no reason why you cannot use both of these methods. In fact, it is encouraged to use both strategies because PPC can work well with any SEO plan.
By using PPC you can help users become more familiar with your web site. Once these users become use to seeing your web site they will stick around. Plus, the more often that visitors come to your site, the better the Search Engines will like your site. This is one of the many reasons why it is so important to try to get as many people as possible to visit your site.
If you take some time to read about the pros and cons of both SEO and PPC then you can decide for yourself which strategy will work best for your web site. Since Search Engine traffic is still the best way to get targeted traffic to your web site, a lot of marketers are still going to do battle with Search Engine optimization.
You should understand that PPC is a form of text-based advertising on a Search Engine. Whenever you use PPC you will be charged per click whenever a visitor clicks on your ad to enter your web site. You will have to bid money in order to be listed first. In actuality, this is the same as sponsored listings.
On the other hand, SEO is an attempt to alter how you rank in the Search Engines by looking at factors such as link popularity and Page Rank. The rankings that you achieve through SEO will appear on the Search Engines’ main results pages, not in the box where the PPC links appear. A lot of people like this method because it is free, yet you will have to invest your time here.
Now that you know what is involved in each method, you are probably wondering how you can tell which method is better. Unfortunately, you really cannot say that one method is better than the other because each of these methods serves a different purpose. Usually you will be able to see that one method will be a better fit for your web site though. Here are some pointers to help you make an educated decision for your site.
If you are in search of stability and predictability then you will find this with PPC. You may think that this is going to cost you a fortune, but this really is not true. The stability and low cost are what makes this method so popular. In fact, most web site owners will try PPC before working with SEO because your site can rank high without doing all of the tedious work that is involved in SEO (i.e. finding link partners, posting links, etc.). As long as you have some money that you can invest in your web site then you can rank wherever you want with PPC. Another advantage to PPC is that your site will be listed when you add it, not whenever a Search Engine gets around to finding it. Unfortunately this is a very competitive market and CPCs (costs per click) are constantly increasing. This is because it works like an auction wherein the more people there the higher the price will be.
On the other hand, SEO can be done for free. Unfortunately the traffic will be unpredictable since you constantly have to guess, adapt and change your strategies. This is important to understand because you could rank in the top 10 one month and then fall out of the top 10 the next month, thus loosing some important income. You also need to realize that SEO is slower than PPC because Search Engines only update about once a month.
If you are still finding this a difficult decision to make you should think about whether or not you have money to spend. If you do have some money then go for PPC because it will have faster results. If your budget is tight then go for SEO because all you will need to invest here is your time. The best thing would be to use both SEO and PPC at the same time aiming for different keywords with PPC than you are using in SEO.
Needless to say, while people are constantly looking for new, unique ways in which they can bring more traffic to their web site, the SEO industry will continue to grow. Nevertheless, it is still important to understand what PPC advertising is. Once you have a thorough understanding of both SEO and PPC you will be able to decide upon the best Search Engine strategy for your site.
About The Author
Chris Taylor - author, internet marketer and SEO specialist - Catdynamics.
http://www.catdynamics.com/
For fast, higher rankings of your website visit learn seo basics or search engine placement package today.
25 Simple Blog SEO and Traffic Tips
25 Simple Blog SEO and Traffic Tips
by: Jeremy Steele
This is a nice concise list of 25 ways to greatly increase your blog's traffic and search rankings.
1) Content is king!
2) Submit your site to as many search engines as possible. After the initial indexing I would recommend resubmitting every 6 months.
3) Comment on as many blogs as possible. Make your comments thoughtful and not spammy.
4) Link up with popular blogs - trackbacks can be good for SEO as well as your traffic.
5) Write a good article and post it on a site like http://www.digg.com, although this won't help as far as traffic goes (you will get a HUGE boost for a few hours, then it will tone back down, you probably won't get any permanent readers from Digg) and it sure doesn't help with your relationship with your web host, it can create some new inbound links.
6) Use http://www.google.com/webmasters/sitemaps/ . Instead of the GoogleBot searching for your pages you can tell it where your pages are. This is a great way to get your whole site indexed.
7) Content is king!
8) Get listed on web directories like http://www.dmoz.com/. Although many SEO "experts" think it is overrated no one disagrees that it can help boost your site's rankings.
9) Add some links for feed readers and blog aggregators like http://www.bloglines.com/, http://www.google.com/reader/, and http://myweb.yahoo.com/.
10) Add some social bookmarking links at the bottom of each post
11) Make it easy for your users to find your RSS feed
12) Add a "E-mail This!" link either on the header or the footer of each post
13) Content is king! (see a pattern?)
14) If you write a really good post try e-mailing the URL to some big-name bloggers with a short personalized message. You never know, they might like it and link to it.
15) Try asking some big sites who are in your niche if they would like to trade links. More often than not they will say "no", but at least give it a try.
16) Don't obsess over "get rich quick" schemes.
17) Don't obsess over "get lots of traffic really quick" schemes.
18) Submit your RSS feed to a bunch of RSS directories, http://www.rss-specifications.com/rss-directory.htm has a large list of popular directories.
19) Use http://pingomatic.com/ to notify a ton of aggregators that your site has been updated.
20) Don't obsess over the numbers - it takes time to build up a good reader base.
21) Make your posts as keyword rich as possible. Whenever you can use a word that has to do with your niche, use it!
22) Use lists, especially if your site is targeted towards more tech-savvy users
23) If you have a MySpace page or a home page on a similar service put up a link to your blog.
24) Tag important keywords, using this site ( http://www.richardrodger.com/tags.htm ) you can tag keywords.
25) Last but not least, offer free stuff. Everyone loves free stuff!
The really important thing you have to remember is, just have fun. If your blog is causing you to become stressed out then it probably is not a good idea to continue blogging.
If your readers can tell you are having fun while providing good content they will become permanent readers.
About The Author
Jeremy Steele started his http://www.nusuni.com/ website in mid-2002. Since then he has joined the blogging community and runs four successful blogs. This article is copyrighted so please obtain permission before republishing or altering it.
Friday, February 02, 2007
Customized SEO
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a massive list fast? Click here: Email List Building
Sean Mize is a full time internet marketer who has written over 600 articles in print and 9 published ebooks.
Article Source: http://EzineArticles.com/?expert=Sean_Mize
