Using SEO With Your Nonprofit Website - The Basics

Good SEO is essential for your nonprofit website’s success. SEO (Search Engine Optimization) techniques increase your site’s chance of rising higher in organic search results (such as when people do a Google search for “Los Angeles Non Profit”) and attaining better site ranks in numerous directories. In a world where pay-per-click advertising devours millions in charitable advertising dollars each year, it makes sense to do everything you can to achieve great organic, unpaid results. Good SEO can help you do that.

There are countless books and sites devoted to improving your site’s SEO and SEO considerations. Without getting into too much detail, here are 5 techniques that will help you in your SEO mission.

Search Engine Spiders And Your Nonprofit Website
Search engine spiders “feed” on good SEO content. Many nonprofit websites owners think content only appears on the written page; i.e., the stuff you read directly on the site. While it’s partly true—it’s definitely not the whole story! Spiders also read Meta tags, coding, and even the page names you’ve given to your website’s files (look up in the browser bar title in your browser to see what I am talking about).

501c3 Website Page Names
One trick I recommend is using accurate page names to increase your SEO presence. For example, a page named “page5.html” means nothing to a human and search engines won’t care about it. On the other hand, consider the page name: “save-atlantas-trees.html.” This page name says basically what you can expect from it. It may not seem like much at first glance—but if you think of how search engines index this kind of material and use it to help catalog, sort, and show search results to potential clients and customers, you can see the benefit of optimizing your page names.

Charity Domain Name
Did you know your domain name is another secret SEO weapon? Let’s say your nonprofit is named “Benny Johnson Foundation” because Benny Johnson founded the organization. It’s fine as a general non-profit name, but as a domain name, it doesn’t give a clue about what the Benny Johnson Foundation does. This can leave potential donors guessing about the cause and hurt your organization's donations.

It’s vital to select a domain name that matches your organizations mission and location.

If you must have a non-keyword domain name as your primary, consider adding additional domain names which are rich in keywords such as these fake nonprofit examples helppheonixkids.com and chicagocatshelter.com . These domains can forward to your main domain, hooking customers in through their rich, applicable content. Forwarding a domain name is done on the server level – usually free of charge.

Charity META Tags
Lastly, Meta tags are an SEO staple. They live in the coded header of your web pages, literally offering search engines a platter of keywords and data to propagate. Meta tags are the easiest thing you can add to your nonprofit site. Be sure they use optimized keywords that advertise your charitable organization well.

SEO considerations are worth tackling, whatever your nonprofit size. Excellent SEO habits can improve your site’s worth and presence without costing a fortune in advertising!

Ian Anderson is co-founder of Intersection360. Ian specializes in hosted application architecture and GUI design. Intersection360 offers a wide range of non-branded web applications for the small business/non-profit markets. Some of Intersection360 products include: CharityHelper360 - secure forms processing for non-profits (Get a 7 DAY FREE TRIAL - limited time offer simply visit http://www.intersection360.com/ for details), WebEdit360 - an online website editor and more.

Learn more about how you can sell Intersection360 products as your own with the Intersection360 Partner Program at http://www.intersection360.com/partners/index.htm

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Search Engine Optimization – 4 Basic Rules for Quality SEO III

Search Engine Optimization (SEO) is a wonderful technique if you are trying to bring in more and more visitors to your website. The search engines employed by web surfers should clearly ensure that your site is always available as a result of relevant ‘searches’. This is going popularize your website like never before. There are 4 basic requirements for a quality SEO.

1.) A definite requirement in search engine optimization is definitely possessing all the knowledge of notions followed by search engines, specifically, you should be attuned to the lists if rules and regulations provided by the more popular ones like Google and Yahoo. Once you’ve known them stick to them to ensure best results.

2.) Use of keywords, in the course of search engine optimization is quite significant. Use them as much as you can in your websites and as strategically along with specific links on your site as possible. SEOs have their basis in keywords. So interpret the desires of the surfers in terms of your key words and place them on your sites for best results.

3.) The usage of more and more relevant words to substantiate your content on your website would obviously lead to greater success in search engine optimization. The title tags should carry the key words whose choices have to be made carefully. Follow this and greater number of times your site would surface in course of your searches.

4.) Analyze your content and in course of search engine optimization find more and more content which are similar in quality and update your content from time to time. Thus you would serve the dual purpose of knowing your competitors better and more often will your website surface as a search result.

Take to this basic, simple 4 step process and find your website on top of rankings continuously in terms of search results.

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Good Content Makes Good Internet Marketing and SEO Traffic

Research has been applied to finding the best way to present internet website content and writing copy for Internet Marketing and SEO. Now, new eye-tracking research has confirmed what was projected to be the case.

Want to know what works? Keep it Concise (Have you heard that word in my rants before?). Your copy should not be dense, it should be more diagrammatic - making it a quick, informative read. (Yes Ethel, attention spans have degenerated in our offspring - TV and monitors - 60 cps for you wavemongers).

Readers must spend more time to read dense content, but it is proven that they will remember less. This is especially the case when your readers are in a hurry. When they read concise copy they will remember the meaning and main points much better. With these findings in mind I have written some guidelines for your internet copy writing. Read these.

Keep Your Copy Concise

500 - 600 Words Per Article Maximum - This Gives Better SEO and Long Tail of Search

Titles - Keep Your Titles Concise but Interesting and Containing Keywords

Keep Paragraphs Short and Concise

First Phrase of Each Paragraph Should Contain Your Point

Keep Your Vocabulary Simple

Impact, Not Fluff Is the Objective

Sans Serif Fonts are Faster to Read

Keep Your Content Scannable

Use Outline, Lists, Bullets and Bold Print

Pictures Are for Information, Not Decor

Spell Correctly

Grammar Must Be Kept Simple

The only time I break these rules (like this aside and the "Yes Ethel," phrase above is for a specific reason - this time to keep it fun). If you follow these guidelines you should get the maximum effect from your content writing efforts.

Arthur Browning
# Web Templates Blog

Arthur Browning began his career teaching technical writing in a small midwestern university for 15 years. He later editted and published a national professional journal for some ten years. He is now an investor. His interests include art collecting, web marketing, writing.

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Customized SEO – How Important is Customized SEO?

Customized SEO – How Important is Customized SEO?

Search Engine Optimization is a widely used and thoroughly popular technique of increasing the amount of traffic pouring into your site. A number of people thus lay a lot of significance on the SEO and often go for customized SEO. But does customized SEO really live up to its reputation and value?

SEO can of course be done by almost anybody, at a very low cost. But like in every other field there are a number of experts who specialize in SEO. These folks help you obtain your very own customized SEO for a fairly high price. In exchange of course you get more visitors on your site. Thus your extra expenditure on the customized SEO is more or less taken care of by the extra traffic you obtain in the process.

The SEO experts that you will hire will make a few changes to your site. For starters they will re-write your web copy and provide it with brand new keywords. The new keyword tags will make them more search engine friendly and make sure that your site comes up more frequently on the search result list.

They will also draw out a detailed competitive analysis, which will show exactly how your competitors (those selling the same product and perhaps dealing with the same taglines) are placed. You will then be given a combination of keywords, which will help you optimize your page better. The Meta tags used by your website will also be tweaked so as to make sure that they offer enhanced content and reflect the way your keywords have been used.

Once all that has been done your website will again be put up on the key websites and the modifications will be registered. Despite the increased costs you will ultimately reap benefits from a far advanced website. Customized SEO will not only help you secure high page rankings (which will in turn increase the number of the visitors on your site) but also increase your profits. As a result, despite your added cost you will finally go laughing to the banking.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Article Source: http://EzineArticles.com/?expert=Raymond_Nesa